• Straightforward and affordable ISAs, funeral plans, life insurance, Wills and more. Straightfordable SunLife.

  • Find the right products for you

  • Guaranteed Over 50 Plan - better rates roundel

    Over 50 Life Insurance

    The Guaranteed Over 50 Plan is the UK’s No 1 choice^ for over 50 life insurance. It’s a simple and affordable way to leave a cash sum as a gift for your loved ones, or to help pay towards funeral costs.

    • The Guaranteed Over 50 Plan now offers you more for the same monthly premium**
    • The Plan provides a cash sum for loved ones, on your death after the first two years
    • If you're aged 50-85 we guarantee to accept you, with no medical
    • Premiums start from just £4 a month, the lowest you’ll find in the market†
    • Life-long cover as long as you pay your premiums for life 
  • Savings summary icon

    Stocks and Shares ISA

    A Stocks and Shares ISA is a tax-efficient way to invest for the future. We've teamed up with Scottish Friendly to bring you My Smarter (New ISA) and make investing more affordable than you might think.

    • A tax efficient way to help your money grow over the long term
    • Start investing from just £10 per month or with a lump sum of £100 or more
    • You control how you pay - stop, start or change your payments with no penalties
    • The value of your Stocks and Shares ISA can go down as well as up, and you could get back less than you paid in.
    • Guaranteed to get back at least what you’ve paid in after 10 years – provided you’ve made no withdrawals
  • Better Rates

    Life Insurance

    Wouldn’t you like to know a cash sum of up to £500,000 could be paid for your family if the worst happened to you? Family Life Insurance is a straightforward way of doing this, helping to ensure life goes on.

    • Fixed premiums starting from an affordable £5 a month
    • Cover from 10 to 40 years – you choose how long
    • You can apply if you’re aged 18-59
    • Get a quick quote in 60 seconds
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    Funeral Plans

    A funeral plan can help you to plan and pay for your funeral in advance, giving your loved ones less to worry about. You can choose to pay in one go with a single payment or, if you prefer, monthly with life insurance.

    • A funeral plan is quick and easy to arrange
    • You can choose from three different funeral plans
    • There are two different ways to pay - find an option to suit your budget
    • Help to protect your loved ones from rising funeral prices
  • Wills summary icon


    Making a Will can help make sure the right people get the right things and that your wishes are followed when you die. It could make all the difference to your loved ones.

    Here are some of the reasons why you should make a Will through SunLife:

    • It’s quick, easy and affordable
    • You’re in safe hands as we’ve teamed up with Hugh James solicitors, a top UK law firm with over 550 employees and more than 50 years’ experience
    • Hugh James’s specialist Will writers will guide you through the whole process and explain things simply and clearly
  • Why choose SunLife?

    We believe that everyone in the UK should have access to straightforward and affordable financial products. We hate jargon, so we’re cutting through the financial clutter with products that are easy to understand and apply for. We don’t give advice but our friendly staff, in our UK call centres are here to support you every step of the way. But don’t just take our word for it. Our customers have rated us the best financial services company*- so we must be doing something right.

    Our brand has been built on solid foundations. We’ve been helping people get the most out of life for over 200 years and we’re also part of AXA, one of the biggest insurance companies in the world. We’ve also partnered with some other great organisations so that we can offer more products and more peace of mind, to even more people.

    Life’s what you make it - and we’re here to help you make the most of it.

  • Calculator icon - SunLife

    Savings calculator


    Discover how much you could save in 10 years by telling us a little about your weekly spending habits.


  • About who we are

    Watch our video to discover how we’re helping people make the most of their lives

  • 5 star service

    98% of customers stated they are satisfied with the way Sun Life Direct handled the whole process from their initial enquiry to setting up their Plan.

    Source: SunLife Continuous Research Program, New Policyholders June 2014, based on a sample of 150 new policyholders.

  • ^Most popular whole of life guaranteed acceptance plan bought directly. ABI statistics - 12 months up to 30th September 2014.

    †£4 is the lowest premium on the market for this type of product as at 12th December 2014.

    *Source: In 2014, Critical Research conducted research on behalf of SunLife. They anonymously asked SunLife customers to name the financial services company they considered best in terms of product quality, value and customer care. More respondents named SunLife than any other brand.

    **All customers who take out a new Plan will receive a bigger cash sum, for the same age and premium, than if they had taken out a Plan between 1st Jan 2013 and 1st Jan 2015. This excludes a special offer period from 1st Aug 2014 - 30th Nov 2014 when the cash sums available may have been bigger or smaller than the current cash sums for the same age and premium.