Over 50 Life Insurance

Why choose us?

No. for commitment to our customers

We take customer service very seriously, so it’s great news that customers see us as a market leader when it comes to being committed to our customers. Each year, the Association of British Insurers (ABI) carries out a survey* to help improve outcomes for customers’ of the UK’s life, pensions and investments industry. We came top in all 3 ABI-defined Customer Commitments within the Protection product category:

• Providing customers with clear information and good service when they buy products
• Maintaining appropriate and effective relationships with customers, providing them with a good service after they have bought a product
• Developing and promoting products and services which meet the needs of customers

“These 2010 results show how seriously we take customer service at Sun Life Direct, and how important it is to be caring and approachable at all times”
Mark Howes, Head of Sun Life Direct, Sun Life Direct

If it’s important to you, it’s important to us

Nothing matters more to you than your family - that’s why helping them by covering your own life is so important. We feel the same way you do, and take both your life cover and any claim your loved ones make as seriously as you do.

 

Striving to put our customers first

Sun Life opened its first office opposite the Bank of England over 200 years ago, and in 1900 were the first to offer insurance without a medical – something we’re still proud to offer today.

To make sure we’re doing everything we can to meet our customers’ needs, we carry out monthly surveys to see what they think of us and whether there’s anything we could be doing better. Surveys with customers that have recently purchased a policy** from us found that:

• 95% are satisfied overall with us

• 93% are satisfied that we value them as customers

 

A simple claims process for your loved ones

We know people don’t just buy life cover from us, they buy peace of mind. We strive to keep our side of the bargain, and promise to provide the best possible service and support to loved ones when the time comes. Making a claim is a simple, reliable process. Our staff will do everything they can to make claims go as smoothly as possible. In fact, on average 96% of our customers’ loved ones are satisfied with the way we handled their claim.^†

"I found dealing with Sun Life Direct a very satisfactory experience. You did what you said you would do. Dealing with you at a difficult time was made as easy as possible. 10/10 – what more can I say!†† Mr P Baxter

"The claim was all settled in a very fast and efficient manner which helped me settle the funeral payment as early as possible, which led to a very big load off my mind at such a sad time."†† Mrs A Clarkson

Helping raise awareness of bowel cancer

Bowel cancer is the second most common cause of cancer death in the UK, and shockingly nine out of ten cases are in people over 50. That’s why we fully support the good work that the Bobby Moore Fund is doing to raise awareness of this serious disease.

For more information, visit our Bobby Moore Fund page.

 

Source:

^*ABI Customer Impact Survey 2010
^**Sun Life Direct Customer Satisfaction April 2011 to September 2011.
^†Guaranteed Over 50’s Beneficiary Survey April 2011.
^††The testimonials used are from genuine Sun Life Direct Guaranteed Over 50 Plan beneficiaries, and the originals can be inspected at Sun Life Direct’s Bristol office giving 24 hours notice. These photos are posed by models to protect their identities.