Over 50 Life Insurance

Why choose us?

We put our customers at the heart of everything we do

Our loved ones are important to all of us

Our loved ones will always be at the heart of everything we do. So if you want to put life cover plans in place that will help your loved ones in the future, it stands to reason that you want a provider that puts its customers first too – and we do just that.

Put your trust in us

Here at Sun Life Direct we genuinely care about you, our customers. We strive to understand and to meet your needs by providing a range of simple, easy-to-apply-for life cover plans.

The leading provider of over 50s life cover

Since introducing our very first over 50s life cover plan in 1979, we’ve gained an unrivalled knowledge of our over 50s customers and the past 30 years have seen us help thousands of people. We’re now the nation’s most popular choice for over 50 plans* with 750,000 customers** and more joining every month.

Always listening to our customers needs

It’s important to us that we continue to offer our customers products and services tailored to their needs. That's why from time to time, we carry out surveys which help us understand what our customers think of us and how we can improve the services we offer.

One of our surveys^† found that:

• 94% of our customers were either satisfied or totally satisfied with the service they've received from us
• 90% of our customers would recommend - or have already recommended – us to a friend or relative
  

Many of you also told us that you’d prefer if our call centres were based in the UK, so we’re pleased to tell you that we’ve done just that!

So, if you want to go a little further to help your loved ones in the future, why not put your trust in Sun Life Direct – the leading life insurance provider for the over 50s – and feel reassured that we’re facing the future together.

*Most popular whole of life plan bought directly. ABI statistics Q1 2010

**As at 16^th July 2010

^†Life Matters magazine, issue 4, Winter 2008. Sample size 2,572.

^††These testimonials are genuine and the originals may be inspected at our Bristol offices giving 24 hours’ prior notice. The photographs are posed by models to protect the privacy of the customers involved.