About Sun Life Direct

It’s reassuring to know that we have been providing accessible life cover solutions since 1979. During this time, we’ve gained a comprehensive knowledge of the over 50s market.

For 30 years, we have been continually understanding and responding to your life insurance needs with straightforward over 50s life cover products.

Today, we have over 725,000* customers and more people are still joining us, putting plans in place for the future.

Our customers are always at the very heart of everything we do and we’re always keen to know your views. So from time to time we like to carry out surveys, which help us understand what our customers think of us and how we can improve the services we offer. In one of our recent surveys we found that:

  • 94% of our customers said they were either satisfied or totally satisfied with the service they’ve received from us
  • 90% of our customers would recommend - or have already recommended - us to a friend or relative

Times may be difficult, but we’re still going strong doing what we’ve always done - providing our customers with a great range of products and services designed to suit their needs. So it’s good to know that we can face the future together.

*As at 1st October 2009.

What our customers have to say

These testimonials are genuine and the originals may be inspected at our Bristol offices giving 24 hours' prior notice. The photographs are posed by models to protect the privacy of the customers involved.