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  • Customer Reviews

    Testimonial image man 2

     "With the Guaranteed over 50 Plan, if I stop paying, then you don’t get the cash sum when you die, it’s as simple as that. So I find the Plan a better way to put money aside to pay for funeral expenses rather than saving in the bank. I can’t say I don’t miss the money but I don’t want to be a burden on the kids or anything like that."
    T. Burton††

  • Funeral costs up


    Did you know that the average cost of a funeral rose by 80% between 2004 and 2013?

    More on Funeral Costs >

  • Guaranteed Over 50 Plan

  • A choice of gift to welcome you


    Welcome Gifts

    If you decide this Plan is right for you and you take one out, we'll thank you with a welcome gift of your choice. Gifts are subject to availability of supplies. If your chosen gift is not available, an alternative will be offered. We will send you your gift around three months from the day you pay your first premium. Because the first month’s premium is free, this may be four months into your policy. If you take out a Plan, you are entitled to one gift only issued from Sun Life Direct. We reserve the right to change or withdraw this gift entitlement, or limit the total number of gifts issued per customer. We also reserve the right to not issue a gift to any customer who has previously held a Sun Life Direct policy and has subsequently cancelled that policy.



      Kindle image


    The smallest and lightest Kindle ever. High contrast 6” E Ink display reads like real paper.  No glare even in bright sunlight. Choose from millions of books, magazines, newspapers, blogs and free classics. Carry thousands of books; fits in your pocket. Download books in 60 seconds. 


    19" LED TV with Freeview

    19 inch HD Ready TV and DVD



    Relax, put your feet up, and watch all your favourite TV programmes on this sleek and stylish 19” widescreen HD ready LED TV with integrated digital Freeview.  With many features including sleep timer, child lock and PC input socket, this TV can be used anywhere in the home. If you choose this gift we'll send you an Argos gift voucher to exchange for the gift you have chosen. When you receive the voucher, just take it in to any Argos store.  


    Pocket Camcorder

    Camcorder gift image




    Capture your home movies with this compact HD camcorder with face detection.  It’s so small and lightweight you can carry it around in your pocket!  It’s easy to use and comes with USB and TV cables - so playing back your movies couldn’t be simpler.  Features include 4 x digital zoom, 2.7 inch LCD touch screen and SD card. If you choose this gift we'll send you an Argos gift voucher to exchange for the gift you have chosen. When you receive the voucher, just take it in to any Argos store.

    £75 Gift Certificate** 

    Amazon Gift Certificate

    Use your Gift Certificate** towards Books, Electronics, Music, and more. The website is the place to find and discover almost anything you want to buy online at a great price.

    £75 Marks & Spencer vouchers

        75 MS Vouchers


    There's so much to choose from when it comes to spending money in Marks & Spencer - from fabulous wines and food, to clothes and goods for the home. You can take your pick when you choose this welcome gift of £75 worth of Marks & Spencer vouchers.


    £75 Argos Giftcard

    Argos Gift Card



    From electrical goods to garden furniture to kids toys, Argos and Homebase have it. This giftcard can be used in either store so whether you want a treat for yourself or a gift for the grandchildren, the choice is yours with this £75 Argos giftcard. 




    ††This testimonial is genuine and the original may be inspected at our Bristol offices giving 24 hours’ prior notice. The photograph is posed by a model to protect the privacy of the customer involved. 

    *Kindle, Kindle Fire, Amazon, the Amazon Kindle logo, and the Kindle Fire logo are trademarks of, Inc. or its affiliates. Kindle devices are given away by Sun Life Direct. Amazon EU SARL is not a sponsor of this offer.

    ** is not a sponsor of this promotion. Gift Certificates ("GCs") may be redeemed on the website or affiliated website towards the purchase of eligible products listed in our online catalogue and sold by or any other seller selling through GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. is not responsible if a GC is lost, stolen, destroyed or used without permission. See for complete terms and conditions. GCs are issued by Amazon EU S.à r.l. All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

    †Source: Average of quotes for standard funeral arrangements from a sample of funeral directors. Mintel Consulting, June 2013.