We put our customers at the heart of everything we do
Our loved ones are important to all of us
Our loved ones will always be at the heart of everything we do. So if you want to put life cover plans in place that will help your loved ones in the future, it stands to reason that you want a provider that puts its customers first too - and we do just that.
Put your trust in us
Here at Sun Life Direct we genuinely care about you, our customers. We strive to understand and to meet your needs by providing a range of simple, easy-to-apply-for life cover plans.
200 years on...
You might find it reassuring to know that Sun Life Direct is now part of the AXA Wealth business. The Sun Life name has been around for 200 years and has roots stretching all the way back to 1810 when the first office building was opened opposite the Bank of England in London. This is where the story of Sun Life began. By 1900 Sun Life was the first to offer life assurance without the need for a medical – something we’re still proud to be offering today. Times may be difficult, but Sun Life Direct is still responding to your needs and offering peace of mind with a great range of life cover solutions.
Find out more about 200 years of Sun Life >
A leading provider of over 50s life cover
Since the very first over 50s life cover plan was introduced in 1979, the team at Sun Life Direct have gained extensive knowledge of over 50s customers and the past 34 years have seen us help thousands of people.
Always listening to our customers needs
It's important to us that we continue to offer our customers products and services tailored to their needs. That's why from time to time, we carry out surveys which help us understand what our customers think of us and how we can improve the services we offer.
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Many of you told us that you'd prefer if our call centres were based in the UK, so we're pleased to tell you that we've done just that!
So, if you want to go a little further to help your loved ones in the future, why not put your trust in Sun Life Direct - a leading life insurance provider for the over 50s - and feel reassured that we're facing the future together.
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