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  • Sun Life Direct Research

    Welcome to the Sun Life Direct research section. Here you will find the latest research from Sun Life Direct. 

    Our latest research


    Click on the title below to read more:


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    Cost of Dying 2013 thumbnail(04/09/2013) Cost of Dying Report 2013 

    • Cost of dying up 7.1% since 2012 with a significant postcode lottery.
    • Funeral cost up 80% since 2004 – average funeral now £3,456
    • Sun Life Direct projects the average cost of a funeral will rise to over £4,300 by 2018






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    TCOD 2012 front cover(13/09/2012) Cost of Dying Report 2012  

    Sun Life Direct’s sixth annual report on the cost of dying in the UK shows for the eighth consecutive year the basic cost of a funeral has risen.







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    social fund funeral planning research cover(22/06/12) Cost of Dying Special Report: "Affording a funeral". Social Fund Funeral Payments  

    Sun Life Direct commissioned the Centre for Death and Society at the University of Bath to conduct qualitative research in order to understand the process and experience that bereaved people went through when applying for a Social Fund Funeral Payment in the UK.  The report is the results of that research.

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    Swiss Re report front cover(12/06/12) Swiss Re's Term and Health Watch 2012 Report  

    Swiss Re’s Term & Health Watch 2012 report is a market leading analysis of new long-term individual life and health protection sales in the UK.

    In addition to the data analysis, to gain further insight into the market, this year, the report also contains a section from Simon Cox, Head of Life Planning at Sun Life Direct about the future of the funeral plan market.  

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    Simon cox(20/04/12) Ageing and end of life planning – don’t leave your final finances to chance  

    Simon Cox, Head of Life Planning at Sun Life Direct, states the importance of thinking ahead.






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    Total Cost of Dying Report(02/11/11) Total Cost of Dying Report 2011: RIP - Rest in Poverty. The end of life time bomb   

    Sun Life Direct outlines how much it costs when you die in the UK with its fifth annual report:

    • Cost of dying increases to £7,248, the equivalent of three months average UK wages (up 20% since 2007! 
    • Almost 1 in 5 (100,000) people who are left to organise a funeral struggle with the costs, double that of 2009
    • The State safety net is stretched – demand for financial aid far outstrips supply


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     Dying matters logo(03/02/2011) The Dying Matters Coalition says ‘Put your House in Order’

    Half of UK adults have not made any financial provision for their deaths or even discussed their wishes with loved ones – leaving behind sizeable funeral expenses for relatives to cope with, according to figures released by the Dying Matters Coalition and Sun Life Direct. 

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